Ken Stone’s FCP Reviews Warm Cards White Balancing System
Bob Gladden and Steve Douglas review Warm Cards White Balancing System from Vortex Media. I haven’t used their cards, but the images in the review really demonstrate the principles of white balance and the effect it can have on your photos or video. Well worth a read.
Anyone who uses a digital camera, being it a still camera or a video camcorder will want to set his/her white balance. Often much time is spent setting up a shot, trying to achieve that “special signature look” that is either characteristic of our style of shooting or desired by the client. Sometimes we use filters, special lights, and mattes or a combination of these to try and get an image with a special feel. One thing that will truly affect every shot is the setting of the white balance.
[I wonder if Senator John McCain, writer Dominick Dunne, and the other folks on the Warm Cards site know their likenesses are being used to push this product? – Tim ]