R.I.P Flip Video
Pocket-Lint.com reports: Cisco kills Flip Video – Pocket-lint.
“Stopping the business rather than selling it was the best course of action,” Cisco’s global head of public relations exclusively told Pocket-lint on Tuesday, in response to our query on why the sudden decision.
In the dramatic move, the company will cease all production of Flip Video products globally, but has said that it will support the company’s FlipShare service for existing customers, while it formulates a “transition plan.”
“We are making key, targeted moves as we align operations in support of our network-centric platform strategy,” said John Chambers, Cisco chairman and CEO. “As we move forward, our consumer efforts will focus on how we help our enterprise and service provider customers optimize and expand their offerings for consumers, and help ensure the network’s ability to deliver on those offerings.”
A shame. Flips are inexpensive and easy, so good for schools and teachers and kids and families and non-techies to make fun and useful video, and do it easily. Flip, we’ll miss you. Perhaps it wasn’t making enough money for Cisco; we don’t know, and the quote above, in its PR-rich gobbledygook, doesn’t enlighten. Cisco, please don’t be such a corporate beast.