[Moved to this session in the middle.]
They’re talking about a Social Media strategy for public stations. Should a producer do it? What about an audience member? – Yes, if it’s “curated” but not controlled.
What about sponsorship, product placement? It can work.
A church leader describes how Facebook and Google searches brought more new visitors than anything else. (Wow.)
Lots of anecdotes about how a good web presence, and announcements on Facebook, really make a difference now.
“What are you selling?” vs. “What are you saying?” is an important distinction, and another indication of the importance of a well-thought out web/social media strategy. That requires attention a careful response to what others say about you on the social network. If you don’t respond carefully, and model good “service” to your audience/listeners/customers, then it can be a net loss for you.
Schools – if students know they’re going to be in media – television, on the web – they’re interest picks up. And many of them use social media as well, so put it there.
August 14, 2010 at 1:05 pm Comments (0)